Can You Kiss Your Company Brand?

 

I saw a post here on LinkedIn where one GE employee was kissing her company brand. I feel like this is amazing.

The thought of bad treatment that some of us have encountered from bad companies can always come to mind. Especially when we hear that someone is in love with her company brand.

As we have bad companies in Nigeria. Yes, we still have a few good ones. What constitutes a bad company? What are the attributes or characteristics of a bad company?

I shared a story of how Jane discarded all the diaries that she had gotten over the years from her company. She went ahead and even disposed of all the calendars plus branded materials like a T-shirt, and a writing pad certificate of attendance of seminars she has attended over the years.

“…see Tony, the company that I worked with in Lagos, Nigeria are very naïve. Or what word should I use? They are not humane. Let me start with the Human Resource Manager. This man is very mean when it comes to dealing with people. He expected me to resume work just a few days after my wedding. He cut people's salaries and put them into company expenses like fuel or diesel. And he would tell you to your face that he just dealt with you just the same way they do in a cement factory. So, what he is trying to say is that we that we are bankers are mere factory workers. And you guys expect me to kiss this brand. For what reason? I frown at their signage, posts, and whatever banner I come across. I wish I never worked there in my life. It is a terrible place to work…”

When we see XYZ is a good place to work is a function of direct report, founder, business owner, and even also Human Resource Manager. I would keep saying that these young folks called Human Resource Generalists as caused more harm than good in the modern workplace than ever. Those with Job-related titles in Quality Assurance have been displaced. They are nowhere to be found. Behaviors in our workplace are not being checked and people just do what they like.

Whose company is worth my peck? Not to talk of kissing now? You don’t judge a company by what they do to the public. Those are eye service. The true color of any company lies in how they treat their internal staff be it contract, staff, or employee. Any company can hire a content writer and write all kinds of exaggerated wordings on their website saying things like “we value our people” Just any company can do an act of service to the public and start snapping pix saying they are responsible. How responsible are they to their internal and external clients? Employees were forced to get out of your workplace by your informal group. Your company denies people's salaries and allowances. Some other times your company has pushed so many talented individuals into the street inside the sun hustling and selling items. And you said you are responsible. Have you thought of the staff you sacked unjustly who is the sole breadwinner of his or her family? And you jeopardize them. Dear bad companies, HR, and managers, I don’t know if Karma truly works but it would catch up with you. This company you put on your head is not yours forever. Why not just stay humble and realize that the world is like a ball? Or they said it is a small world. Those staff you sack unjustly may hire you one day. Or do you think is not possible?

How we run and manage the company here is very worrisome. We feel that the government's job is a job of corruption and politics. So, no one to intervene in the affairs of workers. And you think you have the right to use us anyhow you like.

Oh, I wish I can see a company brand of choice to even hug right now. To the GE employees who hug her company brand. I am so happy for her. GE is a good place to work. I read winning by Jack Welch, and I know the kind of legacy this Genius installed in GE.

One day me too shall see a brand to kiss and feel like you are part of my family. I am glad to have work here. I shall recommend you as a good place to work.  Dreaming is allowed!